I purchased some mini-wheat cereal yesterday to see if the boys would like it. It seemed like the right mixture of sugar and fiber, and although I thought the texture would be questionable to them, again I thought the sugar would win in the end.
As soon as I put the cereal in front of Bubba, he said "Mom? This keeps you focused!" and then he devoured the cereal like it was candy (well, according to the sugar content, it kinda is...).
It is just scary how much marketing influences him over anything else. You could seriously put shit on a bun and put it in a McDonald's wrapper, and he would eat it with gusto. This makes me sad, but I really don't know what to do about it.